Vision
Our Goal
Mission
To become the go-to HR and admin partner for startups and SMEs in the UAE, offering scalable services, digital resources, and long-term partnerships through automation, community, and impact.
Mission
Our Goal
Mission
To deliver agile, ethical, and high-quality HR and admin services to startups and SMEs through customizable, scalable, and cost-efficient solutions that adapt to every stage of their business journey.
Our Goal
Our Goal
Our Goal
To support 500+ startups and SMEs across the UAE and beyond by 2026 through tailored, pay-as-you-need HR and admin services that elevate efficiency, reduce overhead, and fuel sustainable business growth.
MEET OUR FOUNDER
With an MA in Marketing, a Diploma in HRM, and certified expertise, Ms. Amruta Heblikar brings over a decade of diverse experience from the UK, India, and Dubai. Her last role as HR Head at PizzaExpress gave her a strong grounding in cross-cultural people management and strategic HR practices.
During her career, Amruta identified major gaps in how SMEs approached recruitment, culture-building, and compliance. Fueled by a mission to change that, she launched Virtual Key in 2021 to offer lean, practical HR support tailored to small businesses.
Known for her relationship-first approach, Amruta brings strategic clarity, deep HR compliance knowledge, and proven leadership to every client. Her work has earned her industry awards and features in HR publications, solidifying her place as a respected voice in the HR ecosystem.